Customer Experience

customer experience

One thing that can often be overlooked in a business is the importance of the customer experience. Although it is drilled into all client-facing employees. Those who aren’t client-facing often forget that they’re one cog in the supply chain that provides a service for a consumer. There are many digital solutions to improving your customer experience. This blog post will go through various ways to transform the retail experience in your shop.

Changing your bog-standard till

The till is probably the first thing that came to mind when I started talking about customer experience in your shop. The old tills with their clunky buttons and drawers that get stuck easily are now a thing of the past. You can now have a digital till that opens with both keys and passcode and integrates your card machine with your till. These tills can personalise the shopping experience for your shoppers with tailor-made offers which improves customer experience and encourages your customers to sign up to loyalty schemes.

Loyalty Apps

A loyalty app will work nicely alongside your new digital till. A lot of businesses are starting to offer their customers loyalty apps. These apps are connected to every purchase a customer makes meaning they can accumulate loyalty points, get personalised offers according to their previous purchases and allow you to keep in contact with your customer base. One of the most exciting things about encouraging your customers to download an app that you control is sending notifications inspiring them to come back into the shop.

As you can see, incorporating digital systems into your point of sale will greatly improve customer experience. This encourages customers to come back and will increase their spending in your shop. This will only serve to improve your profits and bring in more money. So, what are you waiting for? Start digitalising your point of sale and improve your customer experience today!