Customer Experience

customer experience

One thing that can often be overlooked in a business is the importance of the customer experience. Although it is drilled into all client-facing employees. Those who aren’t client-facing often forget that they’re one cog in the supply chain that provides a service for a consumer. There are many digital solutions to improving your customer experience. This blog post will go through various ways to transform the retail experience in your shop.

Changing your bog-standard till

The till is probably the first thing that came to mind when I started talking about customer experience in your shop. The old tills with their clunky buttons and drawers that get stuck easily are now a thing of the past. You can now have a digital till that opens with both keys and passcode and integrates your card machine with your till. These tills can personalise the shopping experience for your shoppers with tailor-made offers which improves customer experience and encourages your customers to sign up to loyalty schemes.

Loyalty Apps

A loyalty app will work nicely alongside your new digital till. A lot of businesses are starting to offer their customers loyalty apps. These apps are connected to every purchase a customer makes meaning they can accumulate loyalty points, get personalised offers according to their previous purchases and allow you to keep in contact with your customer base. One of the most exciting things about encouraging your customers to download an app that you control is sending notifications inspiring them to come back into the shop.

As you can see, incorporating digital systems into your point of sale will greatly improve customer experience. This encourages customers to come back and will increase their spending in your shop. This will only serve to improve your profits and bring in more money. So, what are you waiting for? Start digitalising your point of sale and improve your customer experience today!

Register a Trademark UK

Register a Trademark UK For Your Protection!

When looking to register a trademark UK it is essential that you understand exactly what a trademark is and the protection it gives you, your business and intellectual property. A trademark is a word or symbol that is legally registered to a company and used to represent their brand, service or product. When establishing what a trademark is, it can be summarised as a specific mark related to a product or company, for example, the word ‘McDonalds’ is a trademark and the golden arches is a logo associated with this trademark and all companies would have to go through the register a trademark UK and throughout the world process.

Registered Trademark UK

What Do Trademarks Do?

The most known quality of a trademark is that they give the registered owner the exclusivity to use the mark when operating their business. This is correct, however; a trademark also allows the owner of the trademark to protect their business prohibiting others from using a similar-looking mark that could potentially confuse customers.

One confusion that arises on when you register a trademark UK, is that they are protected against anyone selling the same goods or service as yourself. A trademark is a mark registered to your company however it does not prevent anyone from selling the same products as yourself under a different mark. The role of a trademark is to simply prohibit other company’s stealing your brand’s identity and using your name as a means of profiting.

Why Register a Trademark UK?

It is not compulsory to register a trademark UK for your company’s name or logo, however, as a business owner when you understand what a trademark is it seems more than logical to do so. One reason to register a trademark UK is to protect your company’s reputation. If others use your branding or company name to sell their products, they could potentially damage your company’s reputation if they provide low-quality products, poor customer service or don’t provide the customers with what they paid for.

Another reason to register a trademark UK is to generate a sense of trust and authenticity to the public. When customers see the ‘TM’ associated with trademarked company’s, it gives an impression of high-quality products or services. This will potentially attract more customers to your business and therefore generate more capital as the public understand what a trademark is and the status that comes with it.

Civil Litigation

civil litigation solicitors

When two or more parties have a legal dispute that requires a settlement of money or performance instead of a criminal sanction, the result is Civil Litigation.

Litigation can be a complex and emotionally taxing event but with the right legal representation, matters can be dealt with efficiently and effectively.

Litigators, lawyers who specialise in civil litigation, cover a broad range of proceedings associated with Civil Litigation. These include pre-trial hearings, depositions, arbitration and mediation.

This type of law includes a broad range of disputes. Most litigation solicitors will specialise in a number of specialist areas, these tend to include the following:

Environmental Law / Landlord/tenant disputes/ personal injury claims/ medical malpractice claims/ education law disputes / divorce lawsuits / workers’ compensation claims / real estate lawsuits / anti-trust litigation / product liability lawsuits / intellectual property disputes / construction liability lawsuits / employment and labour disputes.

Pre-action conduct is the first step that where possible needs to be taken when looking at litigation cases. A party should comply with the General Practice on Pre-Action Conduct (PDPAC) which is set out in the Civil Procedure Rules (CPR). The PDPAC sets out a number of requirements that should be met prior to a claim being issued.

There are several stages that civil litigation can be divided into. These are investigation, pleadings, discovery, pre-trial proceedings, potential settlement or trial and on occasion appeal. The longest stage tends to be discovery where an exchange of information relevant to case is shared. Depositions and interrogatories involve questions posed under penalty of perjury to the parties in the lawsuit.

Legal representatives in this field require specific legal skills. These include the ability to synthesise complex legal and factual materials, client development skills, analytical reasoning abilities, logic, knowledge of legal research techniques and software, knowledge of substantive and procedural law, strong advocacy skills, negotiation skills and excellent social skills.